Our purpose and strategy
Our purpose is Helping Britain Prosper.
Our values are the foundation of our culture. They underpin the work of everyone here, from the Chief Executive to branch colleagues.
We put people first to go further for customers.
We’re bold, we take action and innovate.
We’re inclusive to value everyone.
We champion sustainability to care for our planet.
We trust each other to achieve more together.
Our values were developed in consultation with thousands of colleagues across the Group, informed by their views on our culture, behaviours we need to focus on and what’s important to reward and recognise. We wanted to make sure they'd be meaningful and that our people could identify with them.
These values reflect our strategy and help to give colleagues the complete picture – why we’re here, what we're aiming to do, and how we’ll work together to make it happen.
12,000
colleagues had their say by telling us which version of the values they preferred.
4 in 5
colleagues said they feel that our purpose and values are meaningful to them.
Our purpose is Helping Britain Prosper. We do this by creating a more sustainable and inclusive future for people and businesses, shaping finance as a force for good. Find out how we're putting people first through our social sustainability work.
As part of our strategy we lead in the bold decisions we make as a business, from where and how we invest, to the products and services we offer, to the workplace we create.
We strive to create a fully inclusive environment for all our colleagues, customers and communities, one that is truly representative of modern-day Britain.
Enabling the transition to a low carbon economy is key to delivering on our purpose. We're committed to reducing the carbon emissions we finance to net zero by 2050 or sooner, and we're aiming to achieve net zero for our own operations by 2030.
We pride ourselves on creating a great environment for colleagues to work in, one in which colleagues respect and trust each other. This is critical to our business success as we know that colleagues who can show up to work as themselves are those that bring their best.