Digital Analytics Manager (Marketing)

JOB TITLE:  Digital Analytics Manager (Marketing).

SALARY: £70,929pa to £107,000pa (dependant on location and experience) plus the benefits listed below.

LOCATION: London or Bristol.

HOURS: 35 hours, full time.

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of your time, at one of the above the listed hubs.

Why Lloyds Banking Group?

Like the modern Britain we serve, we're evolving. Investing billions in our people, data and tech to transform the way we meet the everchanging needs of our 26 million customers. We're embracing collaborative, agile ways of working, to help us deliver the best outcomes for our colleagues, customers and businesses. We're growing with purpose. Join us on our journey and you will too!

Want to hear more?

Join the Marketing Effectiveness team at Lloyds Banking Group as a Digital Analytics Manager, where you'll transform complex digital data into actionable insights that drive smarter marketing decisions. You'll lead performance analysis across paid and owned channels, develop attribution models, and deliver compelling data stories that influence strategy. Collaborating with internal teams, media partners, and agencies, you'll ensure data-driven decisions enhance marketing ROI. This role is ideal for a commercially minded analyst with strong technical skills, a passion for storytelling, and a drive to make a measurable impact.

About Us

The Marketing Effectiveness team works within Customer Insights, Planning & Effectiveness, part of the Brands, Marketing & Experience (BMX) team Lloyds Banking Group. BMX is a Groupwide function responsible for creating strong, inclusive, sustainable brands that enhance customer experience and support growth.

About the Role

We’re looking for a highly analytical and commercially minded Digital Analytics Manager to join our Marketing team. This role is ideal for someone who enjoys turning complex digital data into clear, actionable insights that drive smarter marketing decisions. If you have expertise in digital attribution modelling, performance analytics, and data storytelling, this is your opportunity to make a real impact!

You’ll play a key role in shaping how we measure and optimise our digital marketing performance. You’ll work across paid media and owned channels to deliver insights that inform the marketing strategy, support campaign planning and improve return on investment. Your work will help ensure that every marketing decision is grounded in data and aligned with business goals.

You’ll collaborate closely with the full-funnel marketing teams, channel teams, partners at Google & Meta, as well as media agencies to build a comprehensive view of digital performance and attribution, and you’ll be a trusted advisor to teams across the business.

Key responsibilities

• Lead the analysis of digital marketing performance across channels including paid search, display, social, affiliates, and email.

• Develop and maintain digital attribution models to understand channel contribution and optimise media spend.

• Translate complex data into compelling insights and visual stories that influence marketing strategy.

• Partner with media agencies and internal teams to ensure accurate tagging, tracking, and campaign measurement.

• Find opportunities for optimisation through funnel analysis, customer journey mapping, and behavioural insights.

• Present findings and recommendations to senior stakeholders in a clear, concise, and commercially relevant way.

• Stay up to date with the latest trends in digital analytics, attribution, and marketing measurement.

About you

• Proven experience in a digital analytics or performance marketing role.

• Strong understanding of digital attribution methodologies (e.g. last-click, linear, time decay, data-driven, multi-touch).

• Proficiency in analytics and marketing tools, including:

• Attribution & Testing: Google Ads Attribution, Adobe Attribution, Meta Ads Manager, Optimizely, Google Optimize

• Web & App Analytics: Google Analytics (GA4), Adobe Analytics, Mixpanel, Firebase

• Data Analysis & Querying: Python, R, SQL, BigQuery, Excel

• Data Visualisation: Power BI, Tableau, Looker, Google Data Studio

• Tag Management: Google Tag Manager (GTM), Adobe Launch

• Excellent communication and storytelling skills, with the ability to simplify complex data for non-technical audiences.

• A curious mentality and a passion for using data to drive marketing performance and customer value.

What we can offer you in return

In addition to the competitive base salary you'll also receive:

• Discretionary annual group performance share bonus

• Generous employer pension contribution up to 15%

• Private medical health cover

• Access to share schemes and staff discounts

• 30 days holiday entitlement plus bank holidays

Our focus is to ensure we are inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity, or culture. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it is why we especially welcome applications from under-represented groups. We are disability confident. So, if you would like reasonable adjustments to be made to our recruitment processes, just let us know.

If this role sounds like it could be for you, we’d love to hear from you!