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Marketing Manager - Account Based Marketing

  • Posted Today
  • Permanent
  • 136808
  • Bristol, London
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End date

Thursday 14 August 2025

Salary range

£59,850 - £66,500

We support flexible working

Learn more about flexible working.

Agile Working Options

Job Share; Hybrid Working

Job description

JOB TITLE: Account Based Marketing Manager.

SALARY: £59,850pa to £86,000pa (dependent on location and experience) plus an extensive benefits package.

LOCATION: London or Bristol.

HOURS: 35 hours, full time.

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of your time, at the listed hubs.

Why Lloyds Banking Group?

Like the modern Britain we serve, we're evolving. Investing billions in our people, data and tech to transform the way we meet the ever changing needs of our 26 million customers. We're embracing collaborative, agile ways of working, to help us deliver the best outcomes for our colleagues, customers and businesses. We're growing with purpose. Join us on our journey and you will too!

Want to hear more?

This is an exciting, new opportunity to lead targeted marketing initiatives that will drive engagement and revenue for our Corporate & Institutional business (CIB).

As an Account Based Marketing Manager supporting Lloyds Corporate and Institutional Banking (CIB) division, you’ll play a pivotal role in accelerating growth by developing and delivering targeted and personalised campaigns alongside the business. You will be part of the wider B2B marketing team and will be a team player. As a natural communicator, building effective links with business counterparts and agency partners alike will be a key part of your role to influence, inspire and win support at all levels.

 Experience is important, but so too is attitude. We value individuals who bring ideas, energy and a ‘can do’ approach to overcome hurdles and drive projects through to timely completion, with an eye for detail and an ability to meet deadlines in a fast-paced environment.

You'll be responsible for:

  • Developing and executing ABM strategies for across multiple channels (email, digital ads, events, direct mail, etc.)

  • Collaborating with relationship and product teams to identify target accounts and align on goals, messaging, and outreach strategies

  • Creating personalised content and experiences tailored to specific accounts or account segments

  • Managing and optimising relevant ABM technologies

  • Tracking and analysing campaign performance, providing insights and recommendations for continuous improvement

  • Partnering with internal and external agencies to develop assets that support ABM initiatives.

  • Maintaining your knowledge of industry best practice and educating colleagues.

About you

  • Demonstrable years of experience in B2B marketing, with proven experience in ABM or demand generation.

  • Strong understanding of ABM principles, tools, and best practices.

  • Experience of working closely with sales teams and aligning marketing efforts to revenue goals.

  • Proficiency in marketing automation and CRM platforms.

What’s in it for you?

Whatever your aspirations, you can expect excellent benefits, personal development, and a career that’s enriching and full of opportunity.  We work in a hybrid way which involves colleagues spending at least two days per week or 40% of their time at one of our office sites.

We're also passionate about diversity, equal opportunities and building an inclusive environment where all our colleagues can be themselves. Reasonable adjustments can be accommodated in the recruitment process, and to perform job functions, just let us know.

So, if you have a desire to work in our exciting, supportive platform, then please get in touch as we’d love to hear from you!
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At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

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