Need help reading this page? Click to activate Recite Me popup.

Marketing Manager - Account Based Marketing

  • Posted 10 days ago
  • Permanent
  • 136808
  • Bristol, London
Apply now

End date

Thursday 14 August 2025

Salary range

£59,850 - £66,500

We support flexible working

Learn more about flexible working.

Agile Working Options

Job Share; Hybrid Working

Job description

JOB TITLE: Account Based Marketing Manager.

SALARY: £59,850pa to £86,000pa (dependent on location and experience) plus an extensive benefits package.

LOCATION: London or Bristol.

HOURS: 35 hours, full time.

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of your time, at the listed hubs.

Why Lloyds Banking Group?

Like the modern Britain we serve, we're evolving. Investing billions in our people, data and tech to transform the way we meet the ever changing needs of our 26 million customers. We're embracing collaborative, agile ways of working, to help us deliver the best outcomes for our colleagues, customers and businesses. We're growing with purpose. Join us on our journey and you will too!

Want to hear more?

This is an exciting, new opportunity to lead targeted marketing initiatives that will drive engagement and revenue for our Corporate & Institutional business (CIB).

As an Account Based Marketing Manager supporting Lloyds Corporate and Institutional Banking (CIB) division, you’ll play a pivotal role in accelerating growth by developing and delivering targeted and personalised campaigns alongside the business. You will be part of the wider B2B marketing team and will be a team player. As a natural communicator, building effective links with business counterparts and agency partners alike will be a key part of your role to influence, inspire and win support at all levels.

 Experience is important, but so too is attitude. We value individuals who bring ideas, energy and a ‘can do’ approach to overcome hurdles and drive projects through to timely completion, with an eye for detail and an ability to meet deadlines in a fast-paced environment.

You'll be responsible for:

  • Developing and executing ABM strategies for across multiple channels (email, digital ads, events, direct mail, etc.)

  • Collaborating with relationship and product teams to identify target accounts and align on goals, messaging, and outreach strategies

  • Creating personalised content and experiences tailored to specific accounts or account segments

  • Managing and optimising relevant ABM technologies

  • Tracking and analysing campaign performance, providing insights and recommendations for continuous improvement

  • Partnering with internal and external agencies to develop assets that support ABM initiatives.

  • Maintaining your knowledge of industry best practice and educating colleagues.

About you

  • Demonstrable years of experience in B2B marketing, with proven experience in ABM or demand generation.

  • Strong understanding of ABM principles, tools, and best practices.

  • Experience of working closely with sales teams and aligning marketing efforts to revenue goals.

  • Proficiency in marketing automation and CRM platforms.

What’s in it for you?

Whatever your aspirations, you can expect excellent benefits, personal development, and a career that’s enriching and full of opportunity.  We work in a hybrid way which involves colleagues spending at least two days per week or 40% of their time at one of our office sites.

We're also passionate about diversity, equal opportunities and building an inclusive environment where all our colleagues can be themselves. Reasonable adjustments can be accommodated in the recruitment process, and to perform job functions, just let us know.

So, if you have a desire to work in our exciting, supportive platform, then please get in touch as we’d love to hear from you!
Apply now Search for more roles

Similar roles

$$title$$

Location:
$$primaryLocation$$
Salary:
$$salaryRange$$
End Date:
$$endDate$$
    • End Date: Wednesday 20 August 2025
    • Location: Bristol
    • Salary: £59,850 - £66,500
    • Sourcing Manager - Marketing Services
    Full job description
    • End Date: Thursday 21 August 2025
    • Location: Bristol
    • Salary: £59,850 - £66,500
    • Content Designer - Segments & Propositions Platform (12-Month FTC/Secondment)
    Full job description
Search for more roles

Can't find the role you want right now?

By joining our Talent Community your profile will be visible to our recruitment teams, who are constantly looking to match outstanding talent with our current and future opportunities. Just complete the short form and we’ll be able to keep you up to date.
 

Join our Talent Community

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.