Marketing Manager, Full Funnel Marketing

JOB TITLE: Full Funnel Marketing Manager

SALARY: £59,850pa - £73,150pa plus an extensive benefits package.

LOCATION:  Bristol

HOURS: 35 hours, full time.

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of your time, at our Bristol hub.

Why Lloyds Banking Group?

Like the modern Britain we serve, we're evolving. Investing billions in our people, data and tech to transform the way we meet the everchanging needs of our 26 million customers. We're embracing collaborative, agile ways of working, to help us deliver the best outcomes for our colleagues, customers and businesses. We're growing with purpose. Join us on our journey and you will too!

Want to hear more?

Are you ready to manage the execution of innovative marketing plans as part of our Customer Lifecycle Management (CLM) Strategy, to Deepen relationships with our customers? As a Manager in a Full Funnel Marketing, you'll manage the implementation of Customer Lifecycle Management (CLM), focusing on building engagement and ultimately ensuring customers choose to stay with us in our key customer segments. You will manage the activity, support innovation and own the results. This is a critical role in our marketing strategy, focused on building lifetime value, through more engaged, meaningful relationships with our customers.

Key Responsibilities:

• Manage the implementation of the Customer Lifecycle Management plan by defining the hypotheses that we want to test to deliver against our plan, assembling pods through agile accelerator delivery teams, signing off on plans and campaign work and reporting on outcomes.

• Work in agile Pods to deliver against key jobs to be done that require innovation at pace. Agile Pods are temporary, lean and cross disciplinary teams that are stood up to answer tactical marketing challenges.

• Manage the handover to Growth, CRM and Campaigns & Social accelerator teams for successful campaign work that can be automated and delivered as part of those teams’ BAU work.

• Stay on top of marketing trends, continuously experiment with new routes to market and continually understand and leverage new data & technology

• Demonstrate a culture of stellar execution, agile delivery, and contributing to team happiness.

About you

• Proven experience designing and delivering successful CLM plans across the funnel, acquiring and engaging customers and deepening relationships through cross-sell and upsell. Experience developing cross channel marketing activations that are powered by clear insight and analytical rigour to ensure we’re delivering incremental needs met growth for the business

• Proven experience driving innovative marketing campaigns that get noticed and drive commercial outcomes. Experienced working in agile methodologies that enable new answers to be found through testing bravely, learning fast through adequate data, creating transparency of successes and failures – treating those two imposters just the same, and scaling hypotheses that have been proven.

• Someone who advocates agile ways of working and role models servant leadership across the Group. Focuses on key changes required to improve marketing agility (e.g., technology, tools, organisation development, ways of working etc.). Active collaborator, connecting across multiple teams and disciplines in agile pods at pace.

• Someone who leverages marketplace knowledge and a strong network across the business in order to make good marketing decisions for the business area of alignment. Uses knowledge and experience to drive the commercial return from marketing plans aligned to the Group strategy, balancing short and long-term commercial ambitions.

About working for us

Our focus is to ensure we are inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity, or culture. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it is why we especially welcome applications from under-represented groups. We are disability confident. So, if you would like reasonable adjustments to be made to our recruitment processes, just let us know.

If you are excited by the thought of becoming part of our team, get in touch. 

We would love to hear from you!