Senior Manager, Brand Partnerships

JOB TITLE: Senior Manager, Brand Partnerships

LOCATION(S): London, Bristol or Halifax

HOURS: Full-time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time at an office hub mentioned above.

About this opportunity

Lloyds Banking Group’s Brand, Marketing & Experience Team (BMX) has recently undergone a major reorganisation resulting in the creation of a new Brand Partnerships team. This team will be responsible for development, evolution, delivery and execution of the group’s brand partnerships by deepening customer engagement and driving long-term business value. This will be achieved through existing partnerships and developing new opportunities.

The first priority for this team is to grow the effectiveness of our game-changing partnership with British Cycling, elevating it to a high-impact platform. The team will also be tasked with shaping and delivering a broader sponsorship, commercial, data, media and tech partnerships strategy that aligns with our brand and commercial ambitions.

We’re looking for an individual with a proven track record in developing and delivering highly effective brand partnerships at scale, someone who can turn strategy into action and bring a commercial and creative lens to every opportunity. You'll be highly agile and adaptable, fully embracing the opportunities of a growth function; change should excite not worry.

If you have a growth mindset and thrive in a fast-moving and evolving environment, and are excited by the opportunity to build, innovate, and lead, this is the team for you.

Role Purpose

Your role is to work in support of our Head of Brand Partnerships in developing and implementing brand partnership and sponsorship strategies, which generate commercial and brand value for the bank.

Day to day you'll be:

• Help develop and deliver Lloyds’ overarching brand partnership strategy across sponsorship, commercial, data, tech and media partnerships, ensuring alignment with business, brand and marketing goals.

• You'll work to evaluate potential brand partnerships to test alignment with our strategy and measurement principles.

• You'll help build and manage a portfolio of brand partners which optimise brand exposure, customer value and financial outcomes.

• You'll establish strong and trusted relationships with our partners and their teams, working to get the best possible shared outcomes throughout the lifecycle of the partnership.

• You'll develop partnership activation from idea generation to implementation/execution and performance evaluation.

• You'll use data and insights to regularly evaluate the performance of individual brand partners and activations, finding opportunities for optimisation, realignment and growth.

• You'll collaborate with cross-functional teams including but not limited to BMX, legal, compliance and finance as well as business units and propositions.

• You'll monitor market trends to stay ahead of competitor activities and identify innovative opportunities.

• Become a brand partnerships ambassador throughout the group, driving advocacy and engagement amongst colleagues.

Skills we’re looking for:

• Consistent track record in brand and partnership strategy, management and execution – ideally within a banking or FS environment or another complex matrixed organization.

• Well connected in the brand partnerships territory.

• Outstanding skills in managing collaborators, customers, partners, and team members with the ability to build rapport and influence.

• Ability to influence at all levels and build strong, strategic relationships with senior leaders across partner organisations, ensuring alignment on long-term objectives.

• Analytical approach with the ability to measure and articulate the value of brand partnerships, balancing short-term wins with long-term growth/value creation.

• Excellent strategic brand and creative judgement and ability to align brand partner activities and agreements to Master brand strategy.

• Proven experience in managing agencies and other 3rd parties including budget planning and management, establishing SLAs and holding partners to account for excellent delivery.

• Problem solver, results orientated and fast paced.

• You'll think We not Me. You'll be outstandingly collaborative with peers and colleagues across teams, demonstrated through your actions as well as your words. You'll not be competitive over jurisdiction, team, size, glory or power. Simply put, you'll want to work with others to enable the bank to win in the market with customers. You'll be humble, actively listen, and actively learn in order to create curious teams of T shaped people that are non-competitive, psychologically safe, and achieve brilliant things together. You'll have proven experience in delivering radical candor with care, so our teams continuously improve and our talent becomes the envy of competitors.

About working for us

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual performance-related bonus

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 30 days holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

If all of this resonates, and you want a job with big meaning, then please do get in touch to discuss!