Head of Marketing - Borrow & Lending (Cards, Loans and Embedded Finance)

JOB TITLE: Head of Marketing - Borrow & Lending

LOCATION(S): London, Bristol, Chester, Halifax, Leeds or Edinburgh

HOURS: Full time

WORKING PATTERN: Hybrid, 40% (or two days per week) in one of our office hubs mentioned above

About this opportunity

We’re searching a marketing leader who can help our Lending business grow faster. Your job will be to define full funnel customer lifecycle marketing plans which attract prospects and build valuable relationships with customers across our Cards, Loans and Embedded Finance businesses.

You’ll be a highly commercial product marketer who can meet sales targets, but you’ll also be an innovator who can think bigger and longer-term. You’ll see customers for what they are: real people with real needs navigating the ups and downs of life, and you’ll obsess about how our brands can usefully help along the way.

We’re running an agile structure where Heads of Marketing work with specialist delivery Accelerators to go to market with cutting-edge propositions. So we need someone who is an arch collaborator first and foremost. If you are driven by team size, personal power and glory, then we’re not for you.

This is a building job as we scale the largest financial transformation in Europe. So if you are driven to make meaningful work with brilliant people, but aren’t afraid to roll up your sleeves and lead through doing, then please read on!

Key Accountabilities:

• Define and lead full funnel marketing across our Cards, Loans and Embedded Finance businesses. . We’re not into short-term selling. Building long-term, loyal relationships and meeting customer needs is our bag. Therefore we’re looking for someone who can build and execute a marketing plan that is founded on insight, tailored to segmented customer needs, and designed to build brand relationships as well as in-year commercial goals.

• You’ll be responsible for the implementation of the marketing plan by leading expert teams from our agencies and Growth, CRM and Campaigns & Social teams, defining the direction, leading as the ultimate decision maker within Marketing for your area, and reporting outcomes back to the business.

• You’ll lead agile Pods to deliver against key jobs to be done that require innovation at pace. Agile Pods are temporary, lean and cross disciplinary teams that are stood up to answer tactical marketing challenges.

• You’ll be responsible for ensuring we hit our targets across the full funnel and, running the numbers' week by week to ensure your bottom up plans are meeting the needs of our customers and business partners.

• You’ll be the sole point of contact with senior business leaders to align our marketing efforts to business objectives and ensure a clear understanding of success, outcomes and plans.

• You’ll stay on top of marketing trends, continuously experiment with new routes to market and continually understand and bring to bear new data & technology

• You’ll help build a culture of excellence and ensure we have the right people on the right problems and ensure our teams are fulfilled in their work.

Key Skills & Experiences:

• Marketing Planning and Execution: Proven experience designing and delivering successful Marketing plans across the funnel, acquiring and engaging customers and deepening relationships through cross-sell and upsell.

• Commercial Acumen: This is a heavy trading role. We’re looking for someone who is highly commercial, has a deep understanding of performance metrics, growth programmes and is able to evidence that.

• Marketing by Numbers: Experience developing cross channel and bottom up marketing plans that are powered by clear insight and analytical rigour to ensure we’re delivering incremental sales growth for the business.

• Creative Judgement: Proven experience leading marketing execution and creative delivery. You’ll step through the end-to-end experience as a customer would, and will sweat the quality of the onward journey as much as individual assets or ads.

• Innovation: Proven experience driving innovative marketing campaigns that get noticed and drive commercial outcomes. You’ll have practical experience working agile and you’ll be skilled at leading teams in this way. You’ll harness an external profile and network to ensure we remain innovative, humble and always learning.

• Influence: You’ll be an experienced influencer of that rarefied corporate beast: a senior collaborator (otherwise known as a normal human being who cares 😉). This means you can handle difficult trade-off decisions between opinionated leaders and across teams.

• Management: You’ll have proven experience managing budgets, workflows and risks associated with delivering marketing. You’ll happily geek out over workflow tools, so we can focus our efforts to only the key priorities.

About working for us

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual bonus award, subject to Group performance

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 30 days’ holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

Ready for a career where you can have a positive impact as you learn, grow and thrive? Apply today and find out more!