Assistant Manager, Brand Partnerships

JOB TITLE: Assistant Manager, Brand Partnerships

Overview

Lloyds Banking Group’s Brand, Marketing & Experience Team (BMX) has recently undergone a major reorganisation resulting in the creation of a new Brand Partnerships team. This team will be responsible for development, evolution, delivery and execution of the group’s brand partnerships by deepening customer engagement and driving long-term business value. This will be achieved through existing partnerships and developing new opportunities.  

The first priority for this team is to grow the effectiveness of our game-changing partnership with British Cycling, elevating it to a high-impact platform. The team will also be tasked with shaping and delivering a broader sponsorship, commercial, data, media and tech partnerships strategy that aligns with our brand and commercial ambitions.

We’re looking for an individual with a proven track record in developing and delivering highly effective brand partnerships at scale, someone who can turn strategy into action and bring a commercial and creative lens to every opportunity. Successful candidate will be highly agile and adaptable, fully embracing the opportunities of a growth function; change should excite not worry.

If you have a growth mindset and thrive in a fast-moving and evolving environment, and are excited by the opportunity to build, innovate, and lead, this is the team for you.

Role Purpose

Your role is to work in support of our Brand Partnerships team in implementing brand partnership and sponsorship strategies, with the goal of improving brand visibility and customer engagement for the bank.

High level accountabilities

• You will assist in managing a portfolio of brand partners which optimise brand exposure, customer value and financial outcomes.

• You will establish trusted relationships with our partners’ teams, working day to day to get the best possible shared outcomes.

• You will use data and insights to regularly evaluate the performance of individual brand partners and activations.

• You will collaborate with cross functional teams including but not limited to BMX, legal, compliance and finance as well as BU’s and propositions.

• You will assist with evaluating potential brand partnerships to test alignment with our strategy and measurement principles.

• You will monitor market trends to stay ahead of competitor activities and identify innovative opportunities.

• Become a brand partnerships ambassador throughout the group, driving advocacy and engagement amongst colleagues.

Skills and behaviours

• Experience in brand partnership management and execution.

• Excellent people and collaboration skills and the ability to build trust, rapport and influence.

• An understanding of and interest in data and insight and its use to drive decision making, planning and excellent output.

• Experience in managing agencies and other 3rd parties including budget planning and creative and production management

• Inquisitive, quick learner and fast paced.  You will actively seek new ways to grow and be challenged in your development.

• You will think We not Me. You will be outstandingly collaborative with peers and colleagues across teams, demonstrated through your actions as well as your words. You will not be competitive over jurisdiction, team, size, glory or power. Simply put, you will want to work with others to enable the bank to win in the market with customers. You will be humble, actively listen, and actively learn in order to create curious teams of T shaped people that are non-competitive, psychologically safe, and achieve brilliant things together. You will have proven experience in delivery radical candor with care, so our teams continuously improve and our talent becomes the envy of competitors.

About working for us

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual bonus award, subject to Group performance

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 28 days’ holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

Ready for a career where you can have a positive impact as you learn, grow and thrive? Apply today and find out more!