Digital Accelerator Senior Manager - B2B, Corporate & Institutional Banking

JOB TITLE: Digital Accelerator Senior Manager - B2B, Corporate & Institutional Banking

LOCATION(S): Bristol, Chester or Edinburgh

HOURS: Full time

WORKING PATTERN: Hybrid, 40% (or two days per week) in one of our office hubs mentioned above

About this opportunity
Join Lloyds Banking Group’s B2B Marketing team and play a pivotal role in accelerating our digital marketing capabilities across two key business units: Business & Commercial Banking (BCB) and Corporate & Institutional Banking (CIB).

As our Digital Accelerator, you’ll lead the charge in shaping and delivering a best-in-class digital marketing strategy that drives commercial growth, enhances customer engagement, and positions Lloyds as a leader in the B2B financial services space.

You will be part of the wider B2B marketing team and will be a team player. As a natural communicator, building effective links with business counterparts and agency partners alike will be a key part of your role to influence, inspire and win support at all levels. B2B digital marketing experience is essential, but so too is attitude. We value individuals who bring ideas, energy and a ‘can do’ approach to overcome hurdles and drive projects through to timely completion, with an eye for detail and an ability to meet deadlines in a fast-paced environment.

You'll be responsible for:

• Own and lead the digital marketing strategy for the B2B Marketing team.

• Develop and scale Account-Based Marketing (ABM) programmes (1:1 and 1:few).

• Build and lead the B2B social media and digital strategy and social media team.

• Advance Martech capabilities collaborating closely with business units.

• Define and track KPIs, ensuring data-led optimisation and clear ROI.

• Drive the marketing data strategy, unlocking insights and enabling smarter targeting and reporting.

• Foster a high-performing team culture, ensuring the right people are solving the right problems.

• Champion innovation, pushing boundaries across digital channels and campaign execution.

• Build strong relationships with internal business stakeholders and external agencies.

• Staying ahead of digital trends and emerging technologies to keep our marketing competitive and future ready.

What you'll need

• Extensive experience in B2B digital marketing, ideally within Financial Services.

• Proven success in performance marketing and ABM programme development.

• Deep understanding of digital channels, Martech, CRM, AI, and analytics platforms.

• Proven track record with developing ABM programmes

• Strong analytical skills and the ability to simplify complex data into actionable insights.

• Experience working in matrixed organisations and influencing at all levels.

• Excellent leadership and stakeholder management skills.

• Commercial acumen and a passion for driving business impact through marketing.

About working for us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it’s why we especially welcome applications from under-represented groups.

We’re disability confident. So, if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual bonus award, subject to Group performance

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 30 days’ holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

• If you're excited by this opportunity, we'd love to hear from you. Together we’ll make it possible!

If you're excited by this opportunity, we'd love to hear from you. Together we’ll make it possible!