Assistant Marketing Manager – Content Marketing Team (9 month FTC)

JOB TITLE: Assistant Marketing Manager – Content Marketing Team (9 month fixed term contract)

SALARY: From £39,825

LOCATION(S): Halifax or Chester

HOURS: Full time

WORKING PATTERN: Hybrid, 40% (or two days) in an office site

About this opportunity

At Lloyds Banking Group we’re redefining our marketing – adopting the latest technologies whilst investing heavily in our systems, capabilities, and people. We’re striving to lead the industry sector in Digital Marketing, and customer experience, especially in the creation of needs-based content marketing and digital journeys.

The next phase is the expansion of our team responsible for the strategic optimisation of website content across our retail banking brands, as we seek to realign content based on customer needs and brand led experience rather than the product centric approach we take today.

As an Assistant Marketing Manager you'll:

• Drive Strategic Delivery: Lead the development and execution of the strategic plan for content marketing, focusing on enhancing customer journeys and optimising retail site search functionality.
• Collaborate Cross-Functionally: Work closely with the Marketing Manager and cross-functional teams including full funnel, accelerator marketing, digital engagement, and product teams to align efforts.
• Champion Data-Driven Decisions: Use customer experience insights and performance data to inform decisions, ensuring continuous improvement of web experiences.
• Support Campaign Alignment: Help shape content recommendations that align with core marketing campaigns and critical initiatives, grounded in customer journey data and planning principles.
• Measure and Optimise: Analyse performance data from PWS briefs and site search engagement, define measurement approaches, and share insights to refine future strategies.
• Enhance Processes and Governance: Contribute to planning and prioritisation improvements, uphold risk and approval processes, and foster strong relationships across teams to ensure timely and effective delivery.

About us

Join us and, as well as making a difference to customers, you’ll enjoy a fulfilling career where you’re free to be yourself. Great colleagues, transforming workspaces, hybrid working and a wide variety of career opportunities – you’ll find them all here.

About you

You have a continuous improvement mind-set, and demonstrate that you're collaborative and a great team player. You're brave and creatively curious, and you're results-focused.

What you'll need:

Strategic Planning & Marketing Expertise - Validated experience in planning and delivering multiple marketing communications briefs simultaneously, with strong prioritisation skills.
Customer-Centric Attitude - Passionate about doing the right thing for customers, with evidence of creating effective digital journeys and content that enhance customer experience.
Data-Driven Decision Making - Skilled in analysing and interpreting data using tools like Adobe Analytics, Content Square, Excel, and Power BI to inform recommendations.
Clear & Accurate Communication - Strong written and verbal communication skills, with a focus on clarity, accuracy, and attention to detail.
Collaborative Collaborator Engagement - Demonstrated ability to build and maintain strong working relationships across teams and collaborators.
Reliable & Positive Team Player - Known for a proactive, can-do attitude, reliability, and strong organisational skills within team environments.

You’ll have a supporting role within the Content Marketing Team, running delivery of the plan that is making a positive difference for our customers within an energising environment where you can work at pace, be your whole and best self, adding value and improvements to the customer experience. Be part of the future of marketing at Lloyds Banking Group.

About working for us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.

We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it’s why we especially welcome applications from under-represented groups.

We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual bonus award, subject to Group performance
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 28 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

Ready for a career where you can have a positive impact as you learn, grow and thrive?

Apply today and find out more.