A sustainable and responsible approach to doing business is integral to everything we do.


Our Helping Britain Prosper Plan

Given the pandemic and our unique position at the heart of the UK economy, our priority for the next phase of our strategy is to focus on Helping Britain Recover.

Our focus will therefore be to Help Britain Recover, and we are committed to working with others in five areas where we can make the most difference. 

Helping Britain Recover

Our impact in 2020

Launched in 2014 and reviewed annually, the Helping Britain Prosper Plan focused on the areas where we believed we could make the biggest difference. We had specific targets across seven key themes aligned to our three year Group strategy.

Helping people in Britain to get their first home


in lending to first time buyers since 2018.


Tackling social disadvantage across Britain


charities supported, one of the largest corporate donors in the UK in 2020.

Helping transition to a sustainable low carbon economy

We are committed to working with customers, government and the market to help reduce the carbon emissions we finance by more than


by 2030, on the path to net zero by 2050, or sooner.

Supporting businesses to start up and grow

Helped over


new businesses to start up, and increased net lending to start ups, SMEs and Mid Market customers to more than £6 billion since 2018.


Two young people walking through a canteen.

Mental Health UK partnership

We launched our partnership with Mental Health UK in January 2017, with the aim of raising £4 million over two years. 

Colleagues and customers quickly exceeded expectations, raising an astonishing £8.6 million and smashing our original ambition.

Our partnership
engineer on a boat approaching wind turbines at sea

Financing a green future

We recognise that climate change is one of the biggest issues facing society.

As the UK’s largest financial services group, we can make a real difference to tackling climate change by helping to finance a greener future together. We think this will require new ways of living, working and investing for our business and our customers.

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We recognise that everyone is different

We value the unique differences that each of our colleagues bring to work every day. 

Together, we make Lloyds Banking Group stronger and the best bank for customers. We’re working hard to build an inclusive bank that reflects the diversity of modern Britain.

Inclusion and diversity


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