Our purpose is Helping Britain Prosper.

We will do this by creating a more sustainable and inclusive future for people and businesses, shaping finance as a force for good.

As part of our strategy, we set out an ambition to become a truly purpose-driven organisation and we are taking steps to embed purpose at the core of our business, decision making, operations and culture.

Our impact in 2022

As the UK’s largest financial services provider with more than 26 million customers in the UK, we have an important role to play in creating a more sustainable and inclusive future for people and businesses, shaping finance as a force for good.
During 2022 we continued to work hard to Help Britain Prosper.


of funding to first time buyers.


of senior manager roles held by women.

More than

victim-survivors supported to rebuild their finances.


Support for Ukraine

As an organisation, supporting communities is central to our purpose – whether this is through our Foundations, where we provide support for refugee projects or by providing access to banking for vulnerable customers.

Support for Ukraine

Environmental sustainability

Enabling the transition to a low carbon, more sustainable and inclusive future for people and businesses is key to delivering on our purpose.

We're committed to reducing the carbon emissions we finance to net zero by 2050 or sooner, and we're aiming to achieve net zero for our own operations by 2030.

Sustainability at the Group

Supporting the UK housing market

At Lloyds Banking Group we're working with businesses to ensure the supply of secure and sustainable homes in locations where people really want to live.

In 2021 we lent £16 billion to first time buyers, helping over 80,000 realise the dream of homeownership.

Visit the housing hub

Supporting British businesses

We're supporting British businesses, from entrepreneurs to SMEs.

We have been by the side of our business customers and provided them with the financial support to manage economic challenges, and seize opportunities for growth.

Visit the businesses hub

Inclusion and diversity

A key part of how we seek to live and breathe our values is to strive to create a fully inclusive environment for all our colleagues, customers and communities, one that is truly representative of modern-day Britain.

Inclusion and diversity

Charity and community

Working with charities and community groups across the UK is a key part of our purpose of Helping Britain Prosper.

Over 320 years’ banking experience has taught us that when local people, local businesses and communities all prosper, so can we.

Charity and community

See the downloads centre for our Group codes, policies and reports back to 2010. 


News and insight

The latest updates and opinions from across the Group

Pete Glancy
Head of Policy, Pensions & Investments
04 July 2023
4 min read

Do renters need to save more for retirement than homeowners?

30% of people are now expected to rent in retirement – but in some areas, rents will cost 130% of people's retirement income.

Read Pete's article
Andrew Asaam
Mortgage Director, Lloyds Banking Group
29 June 2023
3 min read

How we're supporting our customers with the increase in mortgage rates

We look at what’s causing the mortgage rate increases – and how we’re supporting our mortgage customers with rising costs.

Read Andrew's article