Our purpose-driven approach to doing business is integral to everything we do.


Every great journey needs a purpose.

Ours is Helping Britain Prosper.

We help Britain prosper by creating a more sustainable and inclusive future for people and businesses, shaping finance as a force for good.

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Our impact in 2021

As a result of the pandemic and our unique position at the heart of the UK economy, our priority for 2021 was to focus on Helping Britain Recover. We committed to working with our stakeholders in five areas where we can make the most difference to the recovery of the UK.

Expand the availability of affordable and quality housing



of lending to help people buy their first home.

Build an inclusive society and organisation


of senior roles held by women.



Build an inclusive society and organisation


senior roles held by Black, Asian and Minority Ethnic colleagues.


*Includes CGFI, CRE GL, Renewable Energy Financing, Sustainability Linked Loans and Green/ESG/Social Bond facilitation.


Support for Ukraine

As an organisation, supporting communities is central to our purpose – whether this is through our Foundations, where we provide support for refugee projects or by providing access to banking for vulnerable customers.

Support for Ukraine
Two young people walking through a canteen.

Mental Health UK partnership

We launched our partnership with Mental Health UK in January 2017, with the aim of raising £4 million over two years. 

Colleagues and customers quickly exceeded expectations, raising an astonishing £8.6 million and smashing our original ambition.

Our partnership
engineer on a boat approaching wind turbines at sea

Financing a green future

We recognise that climate change is one of the biggest issues facing society.

As the UK’s largest financial services group, we can make a real difference to tackling climate change by helping to finance a greener future together. We think this will require new ways of living, working and investing for our business and our customers.

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We recognise that everyone is different

We value the unique differences that each of our colleagues bring to work every day. 

Together, we make Lloyds Banking Group stronger and the best bank for customers. We’re working hard to build an inclusive bank that reflects the diversity of modern Britain.

Inclusion and diversity


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