After 6 incredible years, our Fundraising partnership with Mental Health UK came to an end in December 2022. We raised over £16m for Mental Health UK, which has collectively helped millions of people with their mental health.
The difference that our partnership made
found information through the dedicated Mental Health & Money Advice website.
young people supported with their mental health resilence, through Bloom.
'On the Inside' mental health guides given to university students and GP surgeries.
colleagues trained as Mental Health Advocates, raising awareness and drive change at a grassroots level.
There is a growing need for mental health support for young people. 75% of mental illnesses start before a person’s 18th birthday1. Research2 shows the impact of the pandemic is likely to make existing mental health and wellbeing problems among young people worse, where 1 in 6 young people now have a probable mental illness – up from 1 in 9.
Providing early preventative support can help to avoid deterioration in a young person’s mental health. And thanks to the fundraising efforts of our colleagues and customers, Mental Health UK have been providing this vital support through Bloom, their young people’s programme.
Bloom equips young people aged 14 to 18 with a suite of resilience-building tools they can draw on through their life, to adapt to times of change and difficulty in a mentally healthy way.
Since its launch in 2019, Bloom has supported over 223,000 young people with their mental health resilience and trained over 3,000 teachers to confidently support their students’ mental health. Over 11,500 visits have been made to the Bloom resource library since launch in October 2022. Bloom aims to reach half a million young people through the programme by the end of 2024.
1. MHFA England, Mental Health Statistics, 2020.
2. NHS Digital, Mental Health of Children and Young People in England, 2020.
We premiered our ‘Get The Inside Out’ TV campaign on Channel 4 in 2018. The advertising campaign aimed to encourage people to feel comfortable talking about their mental health. It featured celebrities, colleagues and members of the public talking about misconceptions in mental health. Viewed by millions, the campaign received 92% overall positive reactions from audiences.
We also helped Mental Health UK produce and distribute a new mental health information guide to help people identify signs and symptoms of mental health conditions and where to seek help if needed. ‘On the Inside’ was published online and over 700,000 printed guides were distributed to GP surgeries and university students. .
We supported Mental Health UK to open 40 new support groups in isolated communities, enabling more than 2500 people to come together in a safe space to share experiences, speak openly about challenges and exchange practical advice.
We also helped Mental Health UK expand their existing support services to increase their reach. In England and Scotland, Mental Health UK were able to double the capacity of core advice and information services, enabling more people to be supported.
We funded the expansion of Clic, Mental Health UK’s online peer support community, so it could be accessible throughout the UK, and moderated 24/7 by a team of mental health experts. Clic provides a safe, friendly space for over 6,000 community members to talk about their mental health, give and receive support and access advice and information.
Furthermore, our colleagues volunteering for Clic have been vital in making sure everyone is welcomed and creating a space where people feel safe to share what’s on their mind.
In partnership with Mental Health UK, we have trained over 2,800 colleagues as Mental Health Advocates. These colleagues support us to raise awareness and drive change at a grassroots level. They’re also available to other colleagues requiring additional support.
In 2019, Lloyds Banking Group appeared in the Fortune Change the World list for its commitment to mental health, most notably for the Mental Health Advocates programme, as well as Mental Health & Money Advice.
In response to the coronavirus pandemic, we worked together to run workshops for colleagues who are also parents and carers on how to support young people’s mental health and resilience.
Our colleagues and customer fundraising enabled Mental Health UK to set up the first UK-wide service to combine support for mental health and financial problems. Mental Health and Money Advice helps people better understand, manage, and improve their financial and mental health.
2.5 million people have found information, support and advice through the dedicated Mental Health & Money Advice website, with 92% of people saying they found the website content helpful.
People with complex cases have benefited from specialist telephone support. To date, the service has helped people to collectively be over £22 million better off.
In 2020, Mental Health & Money Advice became an award-winning service when it was chosen as the ‘Debt Advice Provider of the Year’ at Credit Strategy’s Collections & Customer Service Awards.
Mental Health & Money Advice
Video | 1 min 48 secs
Mental Health & Money Advice provides a holistic service for people living with mental health illnesses, helping with issues such as debt and welfare benefit. Cecilia, Senior Mental Health and Money Advisor, talks about their important work.