"I currently lead the direction and delivery of the Group Customer Segmentation Strategy, working with teams from across the business and Transformation to design and deliver customer solutions which have been developed to meet the specific needs of our customers. An example of this is millennials needing a very different relationship with their bank versus a customer who is nearing retirement.
Prior to my current role, I held a variety of positions across divisions within LBG, my most recent being Customer and Colleague Experience Director for Community Banking; a role in which I led the customer insight and regulatory agenda, redesigned colleague roles to meet more complex customer needs and evolved the way in which our channels operate.
Outside of my direct role, I am actively involved with LBG networks Breakthrough and REACH, championing the inclusivity of females and cultural diversity in the workplace. In my work with these groups, I have been involved in a variety of activities and campaigns, being an Ethnicity Sponsor, and participating in talks such as Footprints in the Snow, writing blog posts to share my perspectives and helping introduce younger generations to the world of Banking through internships.
I have lived in and travelled to many countries - growing up across three continents in addition to project work and leisure, and have travelled to over 40 countries. Most importantly, I am a proud mother to my two daughters, Annika and Serena."