Our purpose and strategy
Our purpose is Helping Britain Prosper.
"For our customers, we want to be the trusted market leader in accessible and inclusive products, services, and experiences."
At Lloyds Banking Group, we want to be the best-in-class leader in disability and neuro-inclusion. It’s important for us to reflect our customers and the society in which we operate, especially given our scale and reach. With that in mind, we’re committed to creating an inclusive workplace – where our colleagues enjoy coming to work, can be themselves and thrive.
After all, evidence suggests that a diverse workforce that reflects the communities we serve leads to better decision making, and ensures our products and services meet the needs of all our customers.
In April 2023, we set a goal to double the representation of senior colleagues with disabilities to 12% by 2025. By the end of 2024, we reached over 16%.
This was the first public commitment of its kind to be launched by a UK financial services company. Driving a disability and neuro-inclusive organisation requires a clear strategy, with multiple initiatives that deliver tangible results. To achieve this goal, we’re committed to improve the working environment for colleagues with disabilities. This includes making recruitment more accessible and inclusive; supporting career development; improving workspace and technology accessibility; upskilling colleagues to reduce stigma; and championing the disability community beyond our organisation.
We’re proud to be recognised for our progress in supporting people with disabilities. In 2023, the Business Disability Forum awarded us their Gold Standard Benchmark and we were re-awarded Disability Confident Leader status by the Department for Work and Pensions.
Our commitment to neurodiversity was also honoured globally at the 2025 Davos Neurodiversity Summit, where we received the Impact Award for Corporate Leadership in Neuro-inclusion.
While these benchmarks are valuable, we continually strive for excellence by listening to our colleagues and customers with lived experience, helping us to learn and improve.
We encourage our colleagues to share their disability data with us to build an accurate picture of the diversity within our organisation as we strive for greater representation.
An estimated 24% of the UK population have a disability, so it’s important that as an organisation we ensure that our products and services are tailored and inclusive of the needs of all our customers.
Since launching our goal, we’ve had a significant uplift in colleagues sharing their disability data with us. This has increased from 24.7% in March 2023 to 60.5% at the end of 2024 and our aspiration is to reach 80% data sharing by the end of 2025.
A more inclusive business is a stronger business.
Our goal is to keep inclusion at the heart of everything we do, ensuring it influences every aspect of our work with our customers, colleagues, communities and partners.
We recognise there’s more to be done to enhance the experience of our colleagues with disabilities and neurodivergent conditions, aiming to create an environment where everyone can succeed.
In September 2024, we rolled-out an upskill programme for all our colleagues, line managers and leaders focused on disability and neurodiversity called ‘This is Me’. This included: an immersive leadership session, an interactive e-module, line manager workshops (delivered in partnership with the Business Disability Forum), and a toolkit to provide in the moment guidance.
Over 37,000 colleagues have now completed this, and we’re aiming for 80% completion by the end of 2025. This programme plays a pivotal role in building a more disability- and neuro-inclusive organisation, driving better outcomes for our colleagues, customers and communities.
Our colleagues with lived experience of disability and neurodiversity have played a key role by providing input on design, content and functionality. For the first time, we have included an inbuilt text reader, zoom functionality, a British Sign Language interpreter and audio narration as part of an e-module. And we hope this will pave the way for future design at the Group.
Feedback has been overwhelmingly positive from our colleagues. Many have highlighted the accessibility of the training, the powerful impact of real colleague stories and how the programme has made them rethink how they can be more inclusive on a daily basis.
But our ambition doesn't end there. We’re committed to driving disability and neuro-inclusion beyond our organisation to help Britain prosper. That’s why launched a public version of the module, accessible to individuals, business owners, and organisations. It’s fantastic that over 2,000 people have completed the module and are benefitting from the training. For us, this was about giving our people and other businesses, the knowledge and tools to confidently discuss disability and neurodiversity, fostering true cultural and behavioural change.
This year we’re piloting a new development programme to enhance the personal and career capabilities of our colleagues with disabilities and neurodivergent conditions. As well as launching a circular mentoring scheme, creating an opportunity for our senior leaders to enhance their understanding, whilst enabling opportunities for colleagues with disabilities and neurodivergent conditions who are confident and ready to advance their careers.
"In April 2023, we spoke publicly about our ambition to double the representation of senior colleagues with disabilities – the first such public commitment by a financial services organisation."
Creating an inclusive workplace means ensuring our buildings are welcoming, functional and supportive for all colleagues. Recently, we opened three additional Changing Places facilities in our Bristol, Andover and Leeds offices. These larger-than-standard toilet facilities provide a hygienic space for colleagues with disabilities and their carers. They are wheelchair accessible and include a height-adjustable changing bench and wash basin, ceiling track hoist, privacy screen, and shower. In 2022, we became the first bank to open an accessible Changing Places facility at our Old Broad Street office in London, available to colleagues, customers, and the public.
Our new flagship offices in Leeds, Manchester, and Old Broad Street (London) represent a major shift in our design and occupancy strategy, aiming to enhance the experience for all colleagues. The innovative spatial strategy, featuring specific acoustic treatments, caters to diverse working styles and needs. This can be of particular benefit to our colleagues with neurodivergent conditions as well as our d/Deaf colleagues and those with visual impairments, who can now access a choice of workspaces to suit differing work styles, minimising ambient and visual noise, optimising natural light, and ensuring layout and sensory consistency across sites.
Stability, scale and heritage make up our foundation, but your energy and ideas will supercharge our future. It’s exciting and it’s challenging. Help us build the future of finance.
‘Access’ is our network for colleagues with disabilities, long-term health conditions, neurodivergent conditions or allies. Access aims to raise awareness, upskill and support colleagues and line managers as well as reduce stigma.
Within the Access network, we also have several specific communities to bring together colleagues and allies.
We have an established neurodiversity community, with several colleague-led squads who have set up multiple regional neurodiversity hubs, dedicated resources to support parents of neurodivergent children, and delivered engagement initiatives, including Neurodiversity Celebration Week.
We also have an established d/Deaf Culture Club to increase understanding and allyship and bring together d/Deaf colleagues across the Group. By sharing lived experiences and insight about d/Deaf culture, our colleagues are better able to better understand and support our d/Deaf customers and design products and services for their needs. The d/Deaf Culture Club have also supported the design and delivery of a new training module by providing insights on incorporating BSL.
"A hugely important step on the way to an inclusive workplace is ensuring all our buildings are fit for purpose and are spaces where colleagues feel welcomed, valued and able to thrive."
We have an important role in helping shape an economy that is more representative of the society in which we serve and operate in, and we are proud of our work in the community.
In 2023, in partnership with Small Business Britain, we produced our Disability and Entrepreneurship Report, which reflected the views of 500 disabled entrepreneurs from across the UK. This report revealed that 84% of entrepreneurs with a disability or neurodivergent condition do not feel they have equal access to opportunities and resources. In response, we’ve committed to driving meaningful change to support disabled-led businesses, signified by our Steering Board membership of the government-backed Lilac Review and becoming a founding signatory of the Disability Finance Code for Entrepreneurship.
The Disability Finance Code for Entrepreneurship (DFCE) is a groundbreaking initiative committed to the principles of inclusive design, comprehensive support for Disabled founders, promoting success stories, and ensuring representation within our workforce. All of which are essential in creating a genuinely inclusive financial environment.
We have been listening and learning from the Lilac Review and the Code, creating tailored initiatives such as our Disabled Entrepreneurs Hub, a mentoring programme, networking opportunities, educational masterclasses and our headline partnership of Naidex. These initiatives are designed to provide the necessary support and resources to help Disabled entrepreneurs succeed.
"Our report found that 84% of entrepreneurs with a disability or neurodivergent condition don't feel they have equal access to opportunities and resources."
For our customers, we want to be the trusted market leader in accessible and inclusive products, services, and experiences.
We are also working in partnership with Signly to roll out British Sign Language translations across of all our web pages. Customers can also request for a page to be prioritised as part of this programme. We’re also expanding our support for building digital literacy, with remote training sessions, that will enable customers who are unable, or find leaving home challenging, to still be able to upskill and utilise our accessible digital solutions.
In 2024, we were the first UK business to achieve the Money and Mental Health Policy Institute ‘Advanced rating’. This reflects our work to ensure our products and services are accessible for customers with mental health conditions. And we provide bespoke accessible formats tailored to suit the individual needs of a customer. Our Digital Helpline is accessible and provides BSL translation and speech to text services for customers who are d/Deaf.
Working with Royal National Institute of Blind People (RNIB), we’ve been able to provide a broad range of accessible format provisions. We now also work with Citizen’s Advice to directly refer customers to additional advice services.
Allowing family members read-only access to finances to support customer who may need reassurance with managing their finances, whilst retaining independence. As of June 2024, Lloys Banking Group is offering customers 12-months free access to the Hope Macy Family Connect service. Founded by parents seeking banking solutions for their Neurodiverse teens, their mission is to enhance financial security and independence for those with additional needs and / or victims of fraud.
On top of this we work with not-for-profit organisation, Digital Accessibility Centre (DAC), to check our websites and apps are accessible for all our customers. As a result of this work, we recently incorporated ‘Recite Me’ to our corporate website – an online accessibility tool that allows users with disabilities and neurodivergent conditions to customise our content in a way that works for them, including providing a screen reader, styling and customisation and reading aids.
As part of our suite of Inclusive Design & Delivery tools, we have created an ‘Inclusive Design Panel’, made up of people with lived experience of a variety of vulnerable circumstances (our ‘lived experts’), alongside experts from charities and support organisations. The panel review, test, critique and provide ideas on different products on a quarterly basis.
Whilst we are proud of our work to date, we continue to challenge ourselves and strive for excellence to ensure that disability and neuro-inclusion is core to our ways of working.
This needs to show up through our behaviours, decision making, language and the way we support our teams. Getting this right is at the heart of helping Britain prosper – a more inclusive society is a more prosperous society, and a diverse business is a better business.
Originally published November 2024
CEO, Consumer Lending, Lloyds Banking Group
Jas is CEO, Consumer Lending, Lloyds Banking Group’s centre of excellence for lending propositions, both for customers who bank directly and through intermediaries.
Consumer Lending serves over 11 million customers and includes c. £360b of assets (across mortgages, cards, loans and car finance/leasing). In addition, Jas also oversees Lloyds Banking Group’s European Retail business and is leading the Group in establishing an embedded finance proposition that brings together consumers and businesses.
Jas has worked at Lloyds Banking Group for 18 years and has held a number of roles across the Group’s Consumer and SME businesses. His previous experience was in consulting roles, based in the US and across Europe, with a range of corporate strategy and digital design consulting projects across multiple industry sectors.
Jas was awarded an OBE for his contribution to financial services during COVID-19.
Jas is also on the Board of UK Finance (the industry body representing all UK FS) and is a member of the Audit and Finance Committee at UK Finance.
Jas has been the Executive Sponsor of Lloyds Banking Group’s Disability and Neurodiversity network since November 2023.
Director of Diversity, Equity & Inclusion
Rachel has over 20 years of experience in Culture, Diversity and Inclusion. Most recently, she led a global team to deliver a transformative DE&I strategy to over 25,000 colleagues in 70 countries at the London Stock Exchange.
Prior to this, she was the Global Head of Diversity & Inclusion for Maersk, developing a D&I strategy which empowered colleagues to own its D&I agenda to drive greater accountability. Rachel has also held roles at Standard Bank, Barclays Capital, BT plc and as a lay member of the Equality and Diversity Committee for the Bar Standards Board.
Hear first-hand from our colleagues across the business about their diverse experiences and why they love working at Lloyds Banking Group.
30 April 2025 | Ross Hovey
Ross Hovey, Group Accessibility Manager, on how flexible working, accessible toilets and an inclusive mindset have helped create a better working environment for people with disabilities.
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