Our purpose and strategy
Our purpose is Helping Britain Prosper.
          
        Our purpose is Helping Britain Prosper.
          
        We have an important role to play in creating a more sustainable and inclusive future.
  
          
        Lloyds Banking Group incorporates many household names.
          
        As with all necessary struggles it’s often the actions of brilliant and tenacious individuals that create lasting change.
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We demonstrate that sustainable farming is not only environmentally imperative, but commercially viable.
          
        We put you first, so you can put our customers first.
          
        Our charitable Foundations are celebrating 40 years of tackling social disadvantage and Helping Britain Prosper.
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        Disclosures relating to our strategic, financial, operational, environmental and social performance.
Latest and archived results for Lloyds Banking Group and its main subsidiaries.
          
        See all the key dates in the financial year.
          
        Higher, more sustainable returns as we continue to Help Britain Prosper.
Information and key documents for the wide range of securities issued by Lloyds Banking Group and its entities.
Lloyds Premier, a new bank account from the UK’s biggest bank, is now available - bringing together the best in financial perks and premium lifestyle services, designed for people with income or assets over £100,000.
Digital transformation is shaping the future of finance, with AI-driven features and app enhancements.
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        Build something that changes everything. Join us as we explore new ideas and technologies to reshape the world of finance.
          
        Dan is a Lead Software Engineer in the Group's devices lab, with a lifelong career in app development and AI.
  
          
        Lloyds Banking Group is best known for its portfolio of financial services brands.
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        Our purpose is Helping Britain Prosper.
          
        We have an important role to play in creating a more sustainable and inclusive future.
  
          
        Lloyds Banking Group incorporates many household names.
          
        As with all necessary struggles it’s often the actions of brilliant and tenacious individuals that create lasting change.
We demonstrate that sustainable farming is not only environmentally imperative, but commercially viable.
          
        We put you first, so you can put our customers first.
          
        Our charitable Foundations are celebrating 40 years of tackling social disadvantage and Helping Britain Prosper.
  
          
        Disclosures relating to our strategic, financial, operational, environmental and social performance.
Latest and archived results for Lloyds Banking Group and its main subsidiaries.
          
        See all the key dates in the financial year.
          
        Higher, more sustainable returns as we continue to Help Britain Prosper.
Information and key documents for the wide range of securities issued by Lloyds Banking Group and its entities.
Lloyds Premier, a new bank account from the UK’s biggest bank, is now available - bringing together the best in financial perks and premium lifestyle services, designed for people with income or assets over £100,000.
Digital transformation is shaping the future of finance, with AI-driven features and app enhancements.
          
        Build something that changes everything. Join us as we explore new ideas and technologies to reshape the world of finance.
          
        Dan is a Lead Software Engineer in the Group's devices lab, with a lifelong career in app development and AI.
  
          
        Lloyds Banking Group is best known for its portfolio of financial services brands.
Learn more about flexible working.
JOB TITLE: Senior Insights Analyst - Credit Cards Acquisition Pricing
LOCATION(S): Chester or Manchester
HOURS: Full-time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time at an office hub mentioned above.
About the Role
We’re looking for a technically skilled Insights Analyst to join our Credit Card Acquisition Pricing team. This is not a pure coding or data science role—you’ll be involved in translating modelling outputs to help inform pricing strategies and drive customer acquisition, while working closely with our stakeholders to shape our strategy on acquiring new customers.
You’ll use Python and statistical techniques to evolve our modelling capabilities, and play a key role in translating data into meaningful actions. We’re looking for someone curious and commercially minded – ready to interpret, challenge, and embed the numbers into real-world decisions.
What you’ll be doing
Maintain and enhance pricing and behavioural models using Python
Develop, fit, and interpret regression models to support acquisition strategy
Act as a Python SME within the team—supporting knowledge transfer and improving modelling infrastructure
Monitor customer behaviour post-acquisition to inform pricing and retention decisions
Collaborate with our stakeholders across Product, Finance, and Credit Risk to translate insights into actionable pricing strategies
What you’ll bring
Strong Python experience (e.g., Pandas, NumPy), especially for regression modelling and data analysis
Solid SQL skills for data extraction and manipulation
Proven experience building and interpreting behavioural models
Commercial awareness—able to connect model outputs to business strategy and customer outcomes
Excellent communication skills—able to tell the story behind the data to non-technical audiences
Comfortable in a hands-on role that blends technical work with business engagement
Nice to have
Familiarity with version control tools (e.g., Git) for collaborative coding
Experience with PowerBI or other data visualisation tools
Understanding of the UK credit card market is an advantage
Curiosity about market dynamics and customer behaviour
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.
We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.
We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.
A generous pension contribution of up to 15%
An annual performance-related bonus
Share schemes including free shares
Benefits you can adapt to your lifestyle, such as discounted shopping
30 days holiday, with bank holidays on top
A range of wellbeing initiatives and generous parental leave policies
Can't find the role you want right now?
By joining our Talent Community your profile will be visible to our recruitment teams, who are constantly looking to match outstanding talent with our current and future opportunities. Just complete the short form and we’ll be able to keep you up to date.
  
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.