Our purpose and strategy
Our purpose is Helping Britain Prosper.
We embrace our differences.
As a Group, we’re guided in how we do things by a clear set of values. A key part of how we seek to live and breathe these values is to strive to create a fully inclusive environment for all our colleagues, customers and communities, one that is truly representative of modern-day Britain.
Getting this right is at the heart of our purpose of helping Britain prosper – after all, a more inclusive society is a more prosperous society, and a diverse business is a better business.
We’re an inclusive organisation and do not tolerate hate.
We have and will take action against discrimination and violent or offensive behaviour, whether racist, sexist, homophobic, transphobic, ageist or ableist, regardless of whether this happens in our branches, offices, over the phone or online on our social media channels. Such action may include referral to the police, being removed from premises, having calls terminated or in closure of an account.
We are committed to creating a safe environment for colleagues and customers and will strive to do the right thing for the communities we serve.
From customer focused roles in our branches, to specialist roles in tech and transformation.
No matter what role you’re in, you’ll have the opportunity to make a difference.
Lloyds Banking Group has received ‘All In Champion’ accreditation from the core advertising industry bodies: the Advertising Association, ISBA and IPA, in recognition of our outstanding delivery against their All In Action Plan, that organisations are asked to support to help make the advertising industry more inclusive.
Championing Modern Britain is a practical guide marketing professionals can follow to create stronger and more inclusive communications.
As part of our Race Action Plan, we’re committed to nurturing our talented Black colleagues by creating specific talent programmes, so that we can help break the ceiling for senior Black role models.
Jasjyot Singh, OBE and Rachel Osikoya explain our ambitions to be the trusted market leader in accessible and inclusive products, services, and experiences.