Bank of the Future
Could you play a role in our transformation journey?
Our strategy will allow us to succeed in a digital world.
Over recent years the Group has made huge progress to become the largest and top rated digital bank in the UK. However as we look to the future, we see the external environment changing rapidly. New regulation and increased competition are driving significant changes in customer needs and expectations.
As a customer-driven business we have set out an exciting and ambitious strategy that will transform the Group for success in a digital world, whilst ensuring we become the Best Bank for Customers and continue to deliver our mission of helping Britain prosper:
We will continue to deliver a leading customer experience by enhancing our digital capabilities, delivering more personalised customer propositions and building on our multi-channel model. We will remain the number one digital bank in the UK with Open Banking functionality.
We will digitise the Group, transforming more customer and colleague journeys end-to-end, while also modernising our data and IT architecture.
We will maximise Group capabilities to address customers’ banking and insurance needs as the sole integrated UK banking and insurance provider.
We will also transform our ways of working. We will become more agile and make the largest ever investment in our colleagues, building out our future capabilities.